In 2019, AUDI China carried out design research and an advanced vision project to find out the trends and possible design future for the Chinese market in 10 years.

Process:

1. Benchmarking, market data, and competitor analysis.

2. Design trends gathering ( Desk research, papers, and Interviews)

3. Co-Design workshops with Chinese design professionals from Graphics, digital products, industrial design, Jewelry, Architecture, Fashion, Textile, Exhibition, Photography, and other art-related areas to co-imagine a future for the Chinese Market.

4. Test the final outcome with a questionnaire with 1000+ participants.

5. Outcome sent to AUDI USA and Germany headquarters to further gather feedback.

6. Full report,