Project Description

Emotional Tech, Ritual, Experience, and Emotion
I did this project with Hyundai and Kia group.
My ideas were doing the research on a deep level, to find out the very basic needs of human beings, to explore our needs and desire, to find out what is the essential part of our ritual. Defining what a real ritual is, is much more important than simply designing a new one. I talked to Anthropologist, and Mindfulness Consultant, also a futurologist, to design a ritual for a mindfulness interior and lifestyle for the future life. Trying to extend the Car brand into a healthy lifestyle.